After Joanne dewberry wrote a blog for me, she asked if I would write one for her about how blogging had helped my business. You can see the full article on her site at
joannedewberry.co.uk/sam-miller - how blogging has helped my business
Theres lots of other clever stuff on there so do take a look. I have also put a copy of the text here in case you just want a wee look...
How Blogging has Helped my Business - Sam Miller
When I started my own art
business about a year ago I was really not a big fan of social media,
particularly blogging. I couldn’t understand why people would blog and who
would read it, so now a year on I am totally surprised to find that I am both
the one blogging and one of the people who reads other people’s blogs. Plus,
even more surprising than that is the fact that I am loving it!!
I find it is a great way to get
your ideas and work out there and it is great to recieve comments and advice
from other people. I’m still not sure how so many people find me but I have
reached a much wider audience by doing this and have made great connections and
contacts with others. I think it is a perfect way for people to find about you
and your business, to see what you are doing and to see a real personality
behind the work.
I have been to a few marketing and
networking events over the past year and the main message I have got from them
is that YOU are the best promotional tool for your business, so following this
logic I really believe blogging is an ideal way to promote yourself and your
products.
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| ME photographed by my little girl |
I have also found on a personal
level it can help me think things through and help me prioritise my work by
focusing my ideas, deciding clearly what I want to tell people about and what I
want to achieve. It has definitely increased my profile and through this has
increased the amount of viewers and customers I am getting to my website and
into my shop.
I have also found a whole
network of other people working on their own art projects so I am really
enjoying finding out about others, reading and commenting on their blogs.
Rather than being an isolated occupation, I have found blogging has introduced
me to a whole exciting community which can be reached from my cosy little home.
I would recommend blogging to
anyone, at first I felt it was an obligation, to tick the box that said my
business had a blog. Now I am a total convert, I feel like it is an invaluable
tool for me to use to communicate my ideas and show my work to the world. I
also enjoy just putting my thoughts down in this way and it does help me
formulate my thoughts and practise my pitch for when I am speaking to people in
the real world!
My blog is developing all the
time as I get more ideas about how to use it and I am really excited about the
future and all the plans I have for it including competitions, featured artists
and tutorials so do please keep taking a look and I would love to know what you
think.
© Copyright Sam Miller 2012
All
the artwork and text on this blog are original and belong to
SamMillerUK. They must not be copied, used or reproduced without the permission
of the artist. Thank you.
